We carried out the shooting for the DEDON catalogue in the sun-drenched light of the Mediterranean Sea and photographed also materials from the new collection. Jutta Werner is involved in various textile developments by DEDON.
Schlaraffia® is one of the most popular bedding brands in Germany. Schlaraffia has been writing "Schlafgeschichte" for more than 100 years. The spectrum ranges from beautiful box-spring beds, to under-spring covers and mattresses, to decorative as well as functional accessories. In 2018, Jutta Werner curates the Schlaraffia fabric collection.
As a speaker she trained salesperson 2016/17 during the Schlaraffia Expert Days in Berlin.
photo: ©Peter Fehrentz, Hamburg
Das VORWERK Shooting wurde von Jutta Werner und dem NOMAD Team vom Entwurf der Sets bis hin zum letzten dekorativen Detail von A-Z betreut.
Jutta Werner accompanies many shootings for DEDON and is also responible for the styling props+fashion. #Photocredit Moritz Peters
For RICO DESIGN, we photographed woollen garments for children. Our theme for one shooting was “Fairy tales”, and “Winter” for another. Whether accompanied by a fox or a snowman, the focus is invariably on the unmistakable product.
The woven loop FORMAT of VORWERK received the German Design Award. The high quality loop-pile carpet was developed specially for object spaces. Our photographer Kristin Schell skilfully placed the award-winner in the limelight.
The variety of JAB fabrics is just as exceptional as their high quality. Therefore, it is a special challenge for shootings for the company to show all facets of this diversity. Especially in India at 45 ° C.Since 1994 we create for JAB the visual appearance, not only at fairs, in showrooms and during shootings.