The Deco off in Paris is a festival for textiles lovers and those who work with textiles. Jutta Werner and her team have developed the JAB Anstoetz Pop up Store with dedication to textile processing and the use of very contrasting textiles. Wall coverings created in the highest craftsmanship give the room a special atmosphere. A pleasure for all senses.
We designed light-flooded premises in the heart of the diamond metropolis for the DEDON showroom. The high ceiling was ideal for a hanging three-dimensional object as an eye-catcher. Made of a combination of textile and paper, it depicted a stylised meadow with insects and harmonized with all the contents of the room including the carpets, the DEDON furniture, the accessories, and the light design. We took care of the setting as well as the decoration for the inauguration event.
The JAB ANSTOETZ GROUP was the first client of Jutta Werner in 1994. The cooperation is still going on. Our second showroom in Shanghai , we have designed for the JAB ANSTOETZ GROUP in a historic building . It is right on the Bund , the prominent waterfront at Huangpu . Our concept is to show the noble materials of JAB from their unusually creative side . Designed by us counter forms a monolith at the heart of the showrooms .
Overlying an airy landscape of subtle , white rod constructions in various sizes , circular presentation areas was the central concept for the VORWERK booth at the Domotex in Hanover . NOMAD realized not only the booth architecture, but was also responsible for photo and graphics that could be seen on the round presentation discs . The NOMAD trademarks , holistic project management through to detailed design , came to full fruition in this project .
Invited by DESIGNXPORT GmbH, 22 Hamburg designers were to design a concept for DESIGNXPORT Hamburg.
NOMAD won the award!
Our design of the DEDON booth at the Maison & Objet for presenting the outdoor furniture was oriented on the theme “Nature”. A cascade of green plants flows down two tiered levels to form the background of the booth. The partitions, designed by Jutta Werner, set soft and fresh accents.
Our style concept for the DEDON showroom was guided by its particularly captivating elevation on two levels. A flock of wire birds lends a dynamic touch which connects the ground floor and the upper floor with each other elegantly. Wire plants round off the decoration. Jutta Werner designed all wire objects specially for DEDON and termed them FAKE COLLECTION.
A graphical appearance was intended to predominate the VORWERK booth at the BAU trade fair. We positioned the service area in a centrally located rectangle. This enabled us to present the products lavishly and offer the visitors a guided tour through them. The appearance of the booth from a distance was distinctive and operability easy.
We implemented a complete package for the furniture manufacturer LÄSKO. It covered the development of product colours, shooting, the development of the catalogue, and the design of the booth for the trade fair. Emotional, true-to-life photos, coupled with clear and reduced studio images, sum up our catalogue concept. The images from the shooting were incorporated into the design of the booth to make a concrete reference to the catalogue for the fair.